The Next Big Thing: Instagram Stories

Get ready influencers! Instagram is rolling out a brand new feature today called ‘Instagram Stories’.wholesale nfl jerseys from china Stories is a carbon copy of Snapchat’s main feature, posts that are limited to 24 hours. Instagram’s CEO, Kevin Systrom, gives credit where its due.

Regarding Snapchat, he says, “They deserve all the credit…This is about a format, and how you take it to a network and put your own spin on it.” (Read the full interview here.)

These new Stories will appear at the top of your main story feed for 24 hours, so it’ll be a great tool for influencers to use to highlight the events of your day without disrupting your overall aesthetic. Just like Snapchat, you’ll be able to draw on photos and add emojis. Instagram users can choose to keep these stories public or private, and can choose if they want only a subsection of their followers to view them. You can see who’s viewed your Story, like Instagram videos.

Because Instagram photos are so thoughtfully curated and edited, Snapchat Stories might be an essential feature in giving your brand a more personal touch.

Systrom explains that “It basically solves a problem for all these people who want to take a ton of photos of an event or something in their lives, but want to manage what their profile looks like and not bomb feed, obviously, as that’s one of the no-nos on Instagram.”

Take a step back from your perfectly posed photos and share the smaller, imperfect moments of your day to day life.

 

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